WHAT TIME IS BEST TO POST ON INSTAGRAM
To all Instagram users that put a lot of effort into developing a unique social media strategy that would appeal to your Instagram audience. However, if you don't think about the best time to post on Instagram, you might be harming your social media strategy even before you start creating content.
We'll talk about the ideal times to publish on Instagram for grid posts, Stories, and Reels in order to succeed on Instagram so that your digital media plan is as successful as it can be. For more, just keep reading.
BEST TIME TO POST ON INSTAGRAM NOW!
The ideal times to plan posts are crucial for social media marketers, whether they use a posting service or the platform directly. The ideal time windows for posting on Instagram are broken down below to assist you get a comprehensive understanding of when to post on Instagram.
- Early Afternoon - 12-3 pm
- Late Afternoon - 3-6 pm
- Evening Time - 6-9 pm
In addition to taking these as broad recommendations, it's useful to go a little more into the best days and hours for posting. So that you may optimize your publishing schedule, let's go through the following.
PERFECT DAY FOR AN INSTAGRAM POST
It's time to have a deeper grasp of the ideal times to post on Instagram after learning how to plan posts there. Refer to the helpful graph below for the ideal Instagram posting times for each day of the week:
(Specifically for Nigerian Time)
Mondays: 1 pm - 8 pm
Tuesdays: 9 am - 6 pm
Wednesday: 11 am - 4 pm
Thursdays: 11 am - 5 pm
Fridays: 9 am - 5 pm
Saturdays: 10 am - 4 pm
Sundays: 10 am - 2 pm
In order to give you a more precise notion of the ideal times to post on Instagram, our advice is divided into sections for each day of the week.
NOTE: The ideal day to post on Instagram is said to be Saturday.
Saturday is thought to be the best day to post on Instagram, contrary to Monday's reputation as the worst day.
Saturday is a wonderful day to post some of the more significant Instagram posts you want to get more engagement on, even though you can't plan all of them on that day.
WHEN SHOULD STORIES BE POSTED TO INSTAGRAM?
There's a lot more to Instagram than just grid postings, whether you're asking how to start a blog on Instagram or merely trying to establish an online presence for your brand.
An excellent approach to increase interaction on top of what you already post to your grid on Instagram is by posting to Instagram Story.
The optimal time to upload an Instagram Story is from 11 am to 2 pm EST, Monday through Friday, that is, 9 am to 4 pm in West African time.
Posting to Instagram Stories is a successful way to engage with your audience every day, regardless of whether you're using Instagram affiliate marketing or promoting your own items.
PERFECT TIME FOR INSTAGRAM REEL POSTING
Instagram Reels are yet another fantastic technique to increase your interaction and appear more frequently in the feeds of your followers as Instagram prioritizes video content.
The optimal time to upload an Instagram Reel is between 12 p.m. to 3 p.m. EST, Monday through Thursday.
The ideal time to upload Instagram stories is during the regular lunch hour on weekdays.
These hours make sense since they coincide with the normal lunch hour of the workweek when most people would be looking for solace on social media.
HOW TO DETERMINE THE BEST TIME FOR YOU TO POST ON INSTAGRAM
When developing your Instagram strategy, guides are a great place to start, but you'll also want to delve deeper into your statistics to keep improving your posting techniques.
Here are some pointers for determining when to post on Instagram for both personal and commercial accounts:
Find your most popular Instagram posts, and note the date you published each one: Make a chart displaying the days, hours, and interaction levels of your best-performing content. Instagram Analytics or another analytics program can be used for this.
Knowing when to reach your audience begins with an awareness of who they are and when they are most active: For instance, if the majority of your Instagram followers are college students, they probably use the platform at a different time than executives in the corporate world. This also entails making sure that the posting hours are set for the time zone where the majority of your audience is located.
Study your rivals: In addition to understanding your audience, you need also be aware of competitors. This includes the times of day when they post most frequently and the effectiveness of those postings. For instance, you might give yourself a little advantage by publishing just before or just after the hour if your competitors are constantly posting exactly on the hour.
THE BENEFITS OF POSTING ON INSTAGRAM AT THE RIGHT TIME
Your social media strategy can profit from posting on Instagram at the correct moment by:
Choosing where you appear in the feed of your audience: You may maximize audience engagement by experimenting with various times until you find the best one. Depending on how long they scroll, this will influence whether you appear near the top of their stream or at the bottom.
Overcoming opposition to reach each follower: A smart approach to outperform your rivals for the top spot in your followers' feeds is to post during peak hours. Even the slightest advantage, such as getting your content in front of your audience before your rivals, may be sufficient to give you the upper hand and secure the sale.
Observing Instagram's algorithm's rules: As annoying as it may be, social media marketers are forced to plan their content according to Instagram's algorithm. The more your content satisfies the requirements their algorithm uses, the more it will be promoted in your followers' feeds.
Increasing Instagram engagement: When evaluating your digital marketing efforts, engagement is one of the most crucial KPIs. You'll have a higher chance of increasing your engagement rate if you can reach your target audience by posting at the appropriate times.
BOTTOM LINE
Posting at the right time can help you market on Instagram more effectively.
You are now prepared for Instagram success since you have a creative social media marketing strategy in place and know the ideal time to publish on the platform. Your social media marketing objectives will be grateful.